Texaco Star

The Star Symbol and Texaco Logotype are Texaco's major retail brand identifiers. The preferred Texaco logo is the Star symbol without the Texaco name as shown here. Using the Texaco logo alone makes a bold statement about the strength of our brand. When using the Star logo alone, the ® symbol is not required.

Exception: when the Star logo alone is used on merchandise for sale to the public.

Texaco Logotype

The Texaco Logotype, or wordmark, is all caps, Helvetica Black, letterspaced as shown. This logo should never be typeset. This logotype alone is used primarily in retail facility graphics applications.

Texaco Star and Logotype

When special business needs arise, the Star can be used with the Texaco wordmark as shown.

There are two versions available for use:

• Vertical - for areas where the Texaco brand has been recently introduced and needs to be reinforced
• Horizontal - for fascia signage and restricted space usage

Both versions of the logo consist of these three elements:

• The Star
• The Texaco name (logotype or wordmark)
• The registration ® symbol

It is recommended that the Star and Texaco name appear together for new and emerging markets. Additionally, the registration ® symbol should always be present.